Giving Life To Words – Brookings Business Back To BASF Third Straight Year

By: John Kubal, The Brookings Register

Creative Signs N More. That simple logo says it all for the wood-words work of Randy and Jody Feucht of rural Brookings.

They have always made the juried cut for the Brookings Summer Arts Festival since first applying three years ago. So they’re back in Pioneer Park this weekend.

You want your own original message or some time-tested words of wisdom put down for posterity, they can do it. Their website – www.creative signsnmore.com – can give you an idea of what they’re all about.

It says: “We offer a variety of solid wood, engraved signs crafted from reclaimed lumber and cabinet doors. Using reclaimed wood allows us to offer you the best prices on the market, without sacrificing quality.”

The Feuchts’ use mostly maple and cherry when those woods are available; but their caveat is that since they use reclaimed wood, the types and sizes can change based on what their suppliers make available.

They carry a wide selection of premade signs ready for purchase; they can be shipped if needed. Custom-made signs can be made and into the hands of the customer in two to three weeks. Bottom line: what the customer wants, the Feuchts can make – if they don’t already have it in stock.

The Feuchts make about 300 to 400 signs in a year. About 90 to 95 percent of the signs they produce are made from reclaimed cabinet doors. They purchase them from the Habitat Restore. The final touches to each sign are sanding, laquering and glazing. Prices range from $25 to $250.

“We can fit everybody’s budget,” Randy said. He added, “We go to about four to five shows a year. It’s a hobby; it’s not our job.” And they come prepared with furnished-and-ready-to-buy signs with a variety of messages and logos.

“Everybody’s different,” Randy said. “You don’t know what’s going to sell. Some people like the custom family signs. We do Bible verses on wood. Some people like that.”

Additionally, the Feuchts are licensed with South Dakota State University to do work with the school’s logo, and such items are popular with their customers.

In producing their custom signs, Randy and Jody bring together traditional artistry and state-of-the-art woodworking technology.

“We design it on the computer and then send it to the machine and the machine will cut it out. You can use pretty much any font and software program.”

And with the equipment he has, Randy can turn out a sign as large as 4 by 8 feet. On the smaller side, he showed off coasters measuring 4 by 4 inches.

Randy and Jody will man booth No. 38 this weekend. Their work can also be seen and purchased at “Farmhouse Fancy” in downtown Brookings, 406 Third St.

Contact John Kubal at jkubal@bookingsregister.com.

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