• Brookings County residents and workers asked to complete survey by May 6

Today’s rapidly evolving retail environment presents significant challenges to communities like Brookings who have historically struggled to recruit national retailers. By taking a look at historical, current and projected trends, local economic development professionals are hoping to identify solutions to best position Brookings for future growth within the highly volatile retail industry.

Brookings Economic Development Corporation (BEDC) is completing a comprehensive study on the current and projected retail landscape in the region. The study will consider how demographics, employment growth, shopping habits and national industry trends affect local retail sales growth. As part of that study, they are asking for input from residents who live and work here.

“The survey will help us determine how community members shop in-store and online,” said Kristi Larsen, Marketing Director for BEDC. “We also want to learn what types of businesses people would like to see more of in the Brookings region.”

The short, 22-question survey can be found at liveinbrookings.com. As a further incentive, BEDC is offering a $500 prize to one winner who will be chosen at random from the responses. Brookings County residents and those who work here are asked to complete the survey by May 6 for their chance to win. All responses will be kept completely confidential.

The retail study will analyze local consumer demand, leakage and surplus within the industry, available sites and national site requirements, current initiatives and overall retail industry growth trends.

“Retail sales and consumer spending play a very important role in growing our economy,” said Larsen. “This survey and study will help us identify data-driven solutions for Brookings that can have an immediate and sustainable impact.”

BEDC collaborates closely with the city of Brookings on retail development. In addition to maintaining and distributing demographic and economic trends and market highlights, existing programs include national and regional recruitment, local entrepreneurial support and development, administration of the city’s downtown retail grant program and management of a database of available retail sites.

Anyone interested in learning more about the survey or BEDC’s retail recruitment efforts can call 605-697-8103 or send an email to bedc@brookingsedc.com.

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