Courtesy photo: Beyond monetary donations, the Larson team collected 600 pounds of food for Feeding Brookings and the Brookings Area Food Pantry this year.

By: Larson Manufacturing

Sharing with their employees and the Brookings community is a cornerstone of Larson Manufacturing culture. The company’s active United Way committee plans throughout the year in preparation for the fall fundraising campaign. 

This year, Larson employees heeded the call when an unpredictable 2020 affected so many families in the community. 

Larson Manufacturing employees raised $252,248 in 2020. In 2017, Larson set the quarter-of-a-million dollar standard, now totaling an unprecedented $1 million in four years of giving generously to the Brookings Area United Way. 

“The entire Larson organization understands the value and importance of sharing our time and resources to help others” said Jeff Rief, president and CEO of Larson Manufacturing. “In a year when our teams have worked so hard to support our customers and business, it was impressive to see their community support with over 80% of employees contributing to the United Way.  We were excited to see such an amazing level of generosity from the Larson team to help support our local communities. It’s our time to stand united and share our resources.”

In addition the their financial contributions, Larson challenged employees to participate in a Giving Back opportunity and collected over 600 pounds of food for Feeding Brookings and the Brookings Area Food Pantry. 

Multiple times a year, the Larson United Way Committee meets to discuss creative ways to raise money and awareness. In addition to the community-wide pledge campaign in the fall, the committee organizes fundraising events like Bingo night at the VFW, meal fundraisers and raffles. 

COVID-19 restrictions required the team to innovate and meet remotely at times. New events, like the Big Splash Penny War, Super Square Board and United Way Yard Signs were introduced and met with great enthusiasm company wide.

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