Matthew Rhodes/Register: Owner and manager of the new Brookings Furniture Co., Jim Langland, wanted to keep the history and heritage of the original storefront of the two buildings that were built in 1940. One of Langland’s employees came up with the idea for painting over the unwanted apostrophe on the “Rooms for Living” signage above the storefront. The apartments above the store have also been entirely renovated.

A newly renovated store is bringing increased options to downtown Brookings, in the same location where many Brookings residents have searched for furniture in the past.

The Brookings Furniture Co. is located in the former home of Rude’s Home Furnishings and will open its doors to customers at 9 a.m. Wednesday. This week only, special grand opening hours of 9 a.m.-8 p.m. are planned for Wednesday through Friday, March 11-13.

A ribbon-cutting ceremony is set for 11:30 a.m. Tuesday followed by a sneak-peak event for a few hours where the public can wander through the store to see what’s available.

The store is located at 409 Main Ave. and will be open from 9 a.m.-8 p.m. on Mondays and Thursdays, 9 a.m.-6 p.m. Tuesdays, Wednesdays and Fridays, 9 a.m.-5 p.m. Saturdays and noon-4 p.m. Sundays.

Jim Langland is the majority owner and manager of the store. He said it has been a lengthy process of getting the store to open but is “all in” and incredibly excited to open on Wednesday.

Langland said that originally they were set to open on Black Friday of 2019, but with his desire to finish renovating the store “the right way” by hiring all local contractors – who were all occupied with fixing homes after this past year’s flooding – they had to postpone the opening date.

The Brookings Furniture Co. extends into the building to the north with a mattress center, in what used to be a sleep center, jewelry store and, before that, a shoe store.

Langland said that both buildings were built in 1940 and that everything has been renovated and updated. The plumbing, painting, flooring, electrical and ceiling have been replaced, and the roof will be soon. The apartments above the shop have also been entirely refurbished. 

The store will expand to the south in the currently empty lot where a building burned down years ago, Langland said. Plans are to begin construction on that this year. 

“We are going to build (in the vacant lot),” Langland said. “We’ll have another 25-foot long frontage, a three-level building, apartments above that one. We’ll have a bus-through on the main floor and a bus-through on the lower level too. So, we will have probably around 33,000 square feet between the three buildings.”

“This (store) will rival just about anything in a three-state area,” Langland said.

Brookings Furniture Co. offers a massive selection of new furniture, beds and bed frames, used furniture and several options for customized furniture pieces. The store will also have a furniture repair service as well.

“We have several brands, and most are not brands you’d find at the other furniture stores. There’s a lot of exciting stuff,” Langland said. “Ninety percent of our product is U.S.-built.” 

He said that the store will continually update its inventory and always being up to date on the best available product and best available service.

Langland has a deeply rooted connection to the community, having been born and raised in Brookings and raised all his children here as well. He said that he wants to be able to offer the people of Brookings a place to buy furniture for competitive prices so that locals do not have to drive down to Sioux Falls for their furnishing needs.

“This town is just wonderful. I love it, so this is for them,” Langland said.

For more information, visit Brookings Furniture Co. on Facebook and Instagram, stop in at 409 Main Ave., or call 692-1399.

Contact Matthew Rhodes at

COURTESY OF: The Brookings Register

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